WHAT IS STYLE?
A way to express your individuality

SUM UP YOUR STYLE IN THREE WORDS
Unpredictable, effortless and modern

WHICH THREE WORDS BEST DESCRIBE SASS & BIDE MOON SHADOW?
Feminine, edgy and dramatic

Which artists are influencing & inspiring you right now?
At the moment I’m slightly obsessed with Helmet Newton’s work. His photography is inspiring, he never followed rules.

Who are a couple of women whose style you most admire?
Caroline de Maigret, Coco Chanel, Diane Kruger, Diana Ross
Bob Dylan - Simple Twist Of Fate
Beyonce - Hold Up
David Bowie - Nothing Has Changed

 
 


 

WHY DOES STYLE MATTER?
It’s a joy. We wear clothing and accessories that reveal something about us. It accentuates our individuality, and the streets become more colourful and interesting.

Your style is an embodiment of all you create, how is this a reflection of you?
My style frequently changes. I go from just throwing on jeans and a tee, to an elaborate outfit. In a way that comes with being a creative and stylist, you’re always recreating yourself.

What’s the most exciting thing happening now in the world of music?
That Adele made the cutest dedication speech to Beyonce.

Who inspires you?
Grace Coddington. I really respect how she has been pushing the boundaries in the styling industry for so long.

Why do you love sass & bide?
The attention to detail and mix of designs and textures. It’s unpredictable and fun, yet there are classic pieces in there too.

 

Crown Of Lovers BustierRoses Blue TeeThe Look Of Love PantsRaised On You BlouseMighty Sword Skirt

Shop Her Collection >
 



ICON: Lauren Hutton DESTINATION: Paris PIECE IN YOUR WARDROBE: Silver sequin long sleeve turtleneck SONG: Lonely Cities by Tiger Town GALLERY: FOAM Museum in Amsterdam 70'S ICONS: Song - Imagine by John Lennon, Person - Goldie Hawn DESIGN: Flared Jeans