Fashion and music: There's an undeniable synergy between these two towering cultural pillars, which has seen these industries work hand in hand for decades.
And while it’s tricky to pinpoint exactly when the two interlinked and joined forces, it’s not hard to see that our styles have evolved with the turn of each musical sub-genre. Take the jazz age of the roaring 20s. Jazz greats Louis Armstrong and Duke Ellington rendered the decade synonymous with the sharply cut suit (fedora and all); fast forward to the 50s and Rockabilly men combed their quiffs, donned vintage western shirts, cuffed Levi’s and wore creepers; while for women, the idea of splendour was represented by the patron saint of pin up, Marilyn Monroe.

  

The 60s ensued and while the unforgettable mop haired Beatles co-conquered the Brit Invasion with the original skinny jean hipsters The Rolling Stones, existential factors such as women’s rights were coming to the forefront and for the love of wide-flare slacks, women were on the cusp of wearing the pants.
Roll on 1970…


The epitome of hippie chic, Joni Mitchell was undoubtedly one of the 70s definitive style icons. The 1969 Woodstock Music and Art Fair’s songstress and folk muse ignited festival fashion and ensured its propulsion throughout future decades. For those who attended Woodstock their style signified they were part of a subculture, a piece of the puzzle intent on shaping their own future; and with their flares, platforms and suede fringing blowin’ in the wind, the original outdoor musical fair set its tone.

Stylistically, the 70s never looked better, perhaps because individual style was celebrated over a need to ‘fit in’. Thanks to the burgeoning rock and roll genre that withstood the 60s, the 70s also paved the way for all sorts of sub fashion genres; festival folk, power dressing, glam rock and punk were to be memorialised. And then just like that, with cone shaped bras and fingerless gloves at the ready, we were headed for the 80s and 90s...

Right through the Classic Romantics (we’re looking at you Eurythmics, Duran Duran, Spandau Ballet, and Adam and the Ants), Pop Metal (Queen, Jon Bon Jovi, Def Leppard) and the MTV effect of Madonna and Michael Jackson, fashion was peppered with individuality. We were offered our fair share of scrunchies, leathers and haute tutus. Hair was crimped and big. Skin was tanned (yes you Wham!); and women were wearing jeans, not through any political agenda, but for comfort. This era had all the style statements.

It stands to reason then that stylistically, the 00’s were a global mash up. From hip-hop fashion and indie trends (who didn’t love the Seattle grunge scene?) to the recall of the 70s boho, music-inspired-fashion continued in its stride.

Today, in our brave new world the music and fashion connection is stronger than ever thanks to collaborations such as Apple Music’s Fashion Channel; a streaming technology that features playlists curated by designers, musicians, artists and editors. Of course for the purists, we still see an ode to music in design and styling. From Rhianna and Beyonce to Alison Mosshart, Kate Moss and Georgia May Jagger, Sass and Bide have a swag of rock royalty on its styling list. This brand lives the connection between music and fashion and while it’s neither folkie nor bohemian, the latest collection, Moon Shadow, was inspired by Cat Steven’s classic folk hit.

Sophia Berman from the Sass & Bide Design Collective explains the collections nod to the wonder of the 70s, “We were inspired by the feeling of the song and the time. The 70s were alive with social change; there definitely was an influence of the women’s liberation and bohemia. Both the song and the time were filled with optimism, a new lightness. The song itself pays homage to the luminescence of the moon, which was highly symbolic of the time.”

 

Raised On You BlouseIn My Garden JacketFrench Heartbeats CapeEyes Closed BraElectric Blooms PantsGemini Spaceship Dress

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