The 60s ensued and while the unforgettable mop haired Beatles co-conquered the Brit Invasion with the original skinny jean hipsters The Rolling Stones, existential factors such as women’s rights were coming to the forefront and for the love of wide-flare slacks, women were on the cusp of wearing the pants.
Roll on 1970…
Stylistically, the 70s never looked better, perhaps because individual style was celebrated over a need to ‘fit in’. Thanks to the burgeoning rock and roll genre that withstood the 60s, the 70s also paved the way for all sorts of sub fashion genres; festival folk, power dressing, glam rock and punk were to be memorialised. And then just like that, with cone shaped bras and fingerless gloves at the ready, we were headed for the 80s and 90s...
Today, in our brave new world the music and fashion connection is stronger than ever thanks to collaborations such as Apple Music’s Fashion Channel; a streaming technology that features playlists curated by designers, musicians, artists and editors. Of course for the purists, we still see an ode to music in design and styling. From Rhianna and Beyonce to Alison Mosshart, Kate Moss and Georgia May Jagger, Sass and Bide have a swag of rock royalty on its styling list. This brand lives the connection between music and fashion and while it’s neither folkie nor bohemian, the latest collection, Moon Shadow, was inspired by Cat Steven’s classic folk hit.
Sophia Berman from the Sass & Bide Design Collective explains the collections nod to the wonder of the 70s, “We were inspired by the feeling of the song and the time. The 70s were alive with social change; there definitely was an influence of the women’s liberation and bohemia. Both the song and the time were filled with optimism, a new lightness. The song itself pays homage to the luminescence of the moon, which was highly symbolic of the time.”
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