sass & bide is an australian designer label, dedicated to the strong, the obscure & the beautiful.
For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton who began selling customised denim on London’s Portobello Road, our brand evolved from an underground phenomenon to a cult label of international fame.
sass & bide presented its first seasonal collection at Mercedes Australian Fashion Week in 2001, which was followed by fourteen consecutive years of showings in London and New York.
Each collection, covering ready-to-wear fashion, denim, leather, accoutrement and exclusive gallery pieces is defined by our dedication to the strong, the obscure and the beautiful, with an emphasis on ornate embellishments, graphic prints and innovative cuts.
Currently stocked in over 20 countries, our range is available at premium boutiques and exclusive department stores, and ships online to NZ, UK and USA.