Roger Leong



What is style?

It’s the essence of a person’s individual bearing which includes the clothes one wears, how they carry themselves into the world, and one’s attitude to life.

Why does style matter?

Like anything, it matters to those who care. Ultimately, it’s about the level of charisma and power that one projects.

How would you describe your style?

Elegant geek, preppy, normcore and casual.

How has your style changed?

Hopefully a little more grown-up in recent years.



Who are a couple of women whose style you most admire?

What a difficult choice. It’s hard to go past Cate Blanchett and Tilda Swinton for their seemingly effortless sense of style.

What’s the most exciting thing happening now in the world of culture?

A sense of foreboding. I feel as if the world is on the cusp of something tragic and, hopefully, sublime.

why do you love sass & bide?

For me sass & bide have always captured the essence of Sydney; it’s sunny climate and lifestyle with just the right degree of attitude.



Pharrell Williams.

Anywhere with good friends and family.

Comme des Garçons jacket woven with slivers of tinsel.

Magnetic Island for its physical beauty and proudly unstylish lifestyle.

Baccomatto Osteria – rustic Italian meets Surry Hills gloss.

John Soane’s house in London (full of Greek and Roman antiquities, neo-classical furnishings and decorative arts, and William Hogarth’s 18th-century brilliant series of paintings The Rakes Progress).

Madeleine Vionnet, Art Deco couturier, inventor of the bias-cut and a master technician who created the most sensual clothes ever made for women.

Discover more, meet We The Wild Ones >

The world of stylist & creative director, Mark Vassallo >

Explore the life of stylist Nicole Adolphe >

Behind the scenes with songstress, Asta >