Violet Grace's Edit

Fall Spring 21 draws on the magnetism in femininity, the science in seduction, and the freedom in pure imagination. Tell us
how you relate to the vibe of this campaign, the exploration of volume, colour and silhouette.

This collection feels both powerful and bold. I like to dress ‘strong’: big-shouldered silhouettes and a power-trouser are my kryptonite whilst
also living for a feminine moment through cinched waists and shirring that draws in the eye to the hips (which carries an intrinsic power
in itself – women. are. strong.). Boldness injected through jewel-blue and mustard fills me with a lot of joy as well, which drew me into this collection.”

Soft double-breasted tailoring of the Stronger Than You Believe Jacket meets waisted wide-leg pants in a play of proportions.
Talk us through these pieces, how you like to wear them, for what occasion and need-to-know styling hacks. .

“The most important advice I am giving you is that there is *no* specific occasion for these pieces. The mustard suit would look as equally
at home in the boardroom as it will at those languid Sunday afternoon drinks you have planned. The only change you make might be in
footwear and perhaps the addition of a glitzy eyelid. The beauty of these pieces are their transitional nature, but of course you may choose to
elevate another look by taking the blazer and pairing it with a mini-dress and Roman sandals for a contemporary, strong look.”

Whether you’re lost in lockdown or lounging away from the cold what are your favourite 5-10 songs for igniting your creative side?

“That is like asking me to choose a favourite handbag! Impossible. However I will do you one better and name my top artists:

James Blake
Willow Rhye
Donna Summer
Jhené Aiko

As a creative in fashion what is your process from brief to final in creating unique content every time?

“I don’t have a traditional process – importantly I do not mood board or look at other content. Most of my ideas come from listening to
classical/romanticised music and staring at the ocean or walking about nature or cities and just looking at architecture and the way people move. Ideas
kind of just pop into my head. Other times I may scout a gorgeous location and then ‘feel’ the pieces I am shooting and go with the flow. I like
to keep things fluid and never force an idea: the best work comes from letting creativity flow through you and doing everything with love.”

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