Our Story

sass & bide is an australian designer label, dedicated to the strong, the obscure & the beautiful.

sass & bide is a highly creative Australian designer brand which leads the culture of fashion for bold and individualistic women. 

For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, sass & bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame.

sass & bide presented its first seasonal collection at Mercedes Benz Fashion Week Australia in 2001, which was followed by over a decade of showings in London and New York.

The sass & bide Design Collective draws inspiration from Love Culture Art to create the unique sass & bide style. Each collection, including ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces, is defined by sass & bide's dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.

sass & bide is available in over 45 locations in Australia & New Zealand including premium boutiques, Myer concessions. Additionally, the online shop ships to UK, USA and NZ.

Discover sass & bide style >